- BELIEVABILITY: The person who reads must have confidence in what you say. Therefore, one needs to be specific, add extra proof and guarantee his/ her product.
- BENEFITS: One must distinguish among the feature, which involves what the product has; the advantage, which has to do with what the product does; and, the benefit, which consists of what the product means.
- BENEVOLENCE: One must try to serve instead of selling.
GOOD TO KNOW
Cap comentari:
Publica un comentari a l'entrada